New Coke and Coca-Cola Classic: What the Story Says About America - TIME
WEBJul 10, 2015 · The nation’s single most popular soft-drink product, original Coca-Cola, had claimed roughly 60% of the market share in 1948, but, according to a New York Times report, that figure had dwindled...
New Coke - Wikipedia
WEBNew Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, [1] and discontinued in July 2002. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years.
New Coke: The Most Memorable Marketing Blunder Ever? - The Coca-Cola …
WEBThe Return of a Classic. When the announcement of the return of "old" Coca‑Cola was made in July 1985, those hoarding as many as 900 bottles in their basements could stop their self-imposed rationing and begin to drink the product as …
Why Coca‑Cola's 'New Coke' Flopped - HISTORY
WEBApr 23, 2015 · Coca-Cola Classic quickly outsold New Coke and within a few months had returned to its position as the top-selling sugar cola, ahead of Pepsi.
The New Coke Failure & the Reintroduction of Coca-Cola Classic
WEBIn the aftermath of the New Coke debacle, the Coca-Cola Company found itself with an unexpected windfall. The reintroduction of Coca-Cola Classic had captured the hearts and imaginations of the public, with sales of the beverage …
Coca-Cola Deleting ‘Classic’ From Coke Label - The New York Times
WEBJan 31, 2009 · The Coca-Cola Company is dropping the “Classic” from its red labels in some Southeast regions, and the word will be gone from all of its packaging by the summer, the company said Friday. The...
In the ’80s, New Coke debuted, failed, then helped launch Coca-Cola Classic
WEBJan 27, 2020 · Responding promptly, the Company introduced Coca-Cola classic in July — a new name for the product with the original formula for Coca-Cola. This gave America an unparalleled choice: the traditional taste in Coca-Cola classic, appealing to its committed consumers, and the exciting new taste of Coke, attracting …
What Was Coke II? - Mental Floss
WEBLess than three months after New Coke's unveiling, old Coke was reinstated as "Coca-Cola Classic" and all was right in the world. Americans returned in droves to the supermarket and...
30 Years Ago Coca-Cola Brought Back Its Original Formula - Business Insider
WEBJul 11, 2015 · Coca-Cola announced it was replacing its original formula with ' New Coke ' in April of 1985. The drink could have saved the company millions by cutting back on some of its costlier ingredients...
Coca-Cola Classic Can - National Museum of American History
WEBThe Coca-Cola Company released Coke Classic in 1985, eleven weeks after the launch of New Coke. Coke Classic was introduced in response to the fierce media and consumer backlash against New Coke, out of fear that the new formula would replace the …