Marketing Week | marketing news, opinion, trends and jobs
WEBAt the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Next’s CEO swapping investment for spend when talking about marketing to Kraft Heinz’s top marketers asserting that ownership of all four Ps is the only way to “solve big challenges”, it’s been a busy week.
Marketing News | Marketing Week
WEBExplore Marketing Week. All the latest marketing news, including updates on big brand campaigns, daily round-ups and killer stats.
Case study: Patagonia’s ‘Don’t buy this jacket’ campaign
WEBJan 23, 2013 · Case study: Patagonia’s ‘Don’t buy this jacket’ campaign. Outdoor clothing manufacturer Patagonia was founded by climbing enthusiast Yvon Chouinard in 1973 and is using a marketing strategy which could be thought of as being part nudge, part shock tactics. The company initially made climbing equipment …
Seven principles of effective marketing communication
WEBOct 5, 2021 · So there it is: one unchanging piece of communications hardware, the brain, and seven unchanging principles of effective marketing communication that can get that hardware working for your brand: reach, attention, creativity, distinctiveness, consistency, emotion and motivation. The most effective communication has always and will always ...
The best marketing campaigns of 2022: Part 1
WEBDec 6, 2022 · But rather than shy away from the challenge, Boots attacked it head on, with ‘Summer Better Be Ready’ becoming its biggest summer push to date. Indeed, the marketing budget for the brand’s 2022 summer drive was 20% higher than 2021’s ‘Feel Good as New’ campaign. It was also the first campaign …
Mini MBA in Marketing - All you need to know
WEBSep 5, 2016 · We have teamed up with award-winning columnist and marketing professor Mark Ritson to bring you a new online learning experience. The MW Mini MBA in Marketing is a CPD accredited, MBA standard course.. Ahead of the course beginning 19 September, watch this video for a rundown of what the 12-lesson course includes – syllabus, structure, exam and qualification and key dates.
How Mastercard’s ‘Priceless’ campaign became part of the brand …
WEBSep 19, 2019 · In the late 1990s, Mastercard needed a long-term marketing platform to help reboot the brand, which was on a “burning platform” in the US. But while Mastercard knew it was on to a winner with ‘Priceless’, no one foresaw it still being part of the brand’s DNA 22 years later. By Sarah Vizard 19 Sep 2019. Mastercard baseball commercial.
Heineken drops ‘Open Your World’ as it launches new positioning
WEBBy Molly Fleming 6 Sep 2018. Heineken is getting rid of taglines in a new marketing strategy that sees it embrace clichés and appeal to millennials. Heineken’s ‘Open Your World’ tagline has been around since 2011, with campaigns under the strapline helping it win two Cannes Lions awards. But when the brand conducted its annual brand ...
The best marketing campaigns of 2023: Part 1
WEBDec 4, 2023 · The movie broke box office records for the highest opening weekend of 2023, estimated to be £293m worldwide. It is also the highest grossing movie of the year (so far), with global sales passing $1.4bn. It’s had a major impact on cinema advertising too. While not exclusively down to Barbie, AA/Warc data suggests cinema advertising is ...
The winning straplines that stand the test of time - Marketing Week
WEBJun 24, 2014 · Car rental brand Avis is resurrecting its famous 1960s ‘We try harder’ strapline for its first above-the-line campaign for almost 50 years. So what is it that makes a brand proposition stand the test of time and what do brands need to do to reinvent an existing slogan for the modern age? By Lucy Tesseras 24 Jun 2014.