Launched just six months ago to meet younger consumers' preferences for spicier products, the raspberry-flavored cola is being discontinued--yet it still outlasted 1985's notorious New Coke.

Coca-Cola Co. is discontinuing its newest “permanent” flavor a little more than seven months after putting the product on the market

Coca-Cola described Spiced as “a burst of refreshing notes from raspberry and spiced flavors.” The beverage company’s mission with the flavor was to attract the next generation of consumers, particularly younger patrons who increasingly chose to drink Coca-Cola as a special treat instead of a regular beverage.