Coca-Cola announced that it is discontinuing its Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar just seven months after it was introduced. “We have made the decision to remove Coca-Cola Spiced from retail stores by the end of 2024,” Coca-Cola wrote on X (formerly Twitter).

Launched just six months ago to meet younger consumers' preferences for spicier products, the raspberry-flavored cola is being discontinued--yet it still outlasted 1985's notorious New Coke.

Coca-Cola Co. is discontinuing its newest “permanent” flavor a little more than seven months after putting the product on the market.

Coca-Cola described Spiced as “a burst of refreshing notes from raspberry and spiced flavors.” The beverage company’s mission with the flavor was to attract the next generation of consumers, particularly younger patrons who increasingly chose to drink Coca-Cola as a special treat instead of a regular beverage.

Coca-Cola was reported to be pulling Coca-Cola Spiced, a drink aimed at younger drinkers from the market seven months after it was released.

Coca-Cola Co. has decided to discontinue its recently launched flavor, Coca-Cola Spiced, after just over seven months on the market. The Atlanta-based beverage giant announced the decision on Wednesday, revealing that both Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar will be phased out.

Spiced Coke might not have worked out, but the soda company says it has other plans to convert young consumers back from seltzer water and energy drinks. It turns out Spiced Coke is not It.