Coca-Cola Co. has decided to discontinue its recently launched flavor, Coca-Cola Spiced, after just over seven months on the market. The Atlanta-based beverage giant announced the decision on Wednesday, revealing that both Coca-Cola Spiced and Coca-Cola Spiced Zero Sugar will be phased out.

ATLANTA — Say goodbye to the latest Coca-Cola product. The Atlanta-based company announced Tuesday that it will discontinue its “Spiced Coke” flavor just seven months after it hit the shelves.

Coca-Cola Co. is discontinuing its newest “permanent” flavor a little more than seven months after putting the product on the market.

Despite the brand’s popularity, not every one of its new flavor releases can be winners—and it seems that’s what happened with its Coca-Cola Spiced soda, which debuted in February. Despite Coca-Cola Spiced being introduced to markets as a permanent fixture in Coca-Cola’s portfolio,