From infamous flops like New Coke to ill-conceived promotions like the Hoover free flights debacle, these are some of the worst marketing blunders in history. In 1985, Coca-Cola introduced "New Coke," ...

I’ve now tried both sides of the cross-promotion/contamination between Oreo and Coca-Cola and can now make a ruling.

The world of food marketing is constantly changing, when 2025 arrives, the challenges and opportunities that food marketers ...

If you go searching for your favorite Coca-Cola products, you may be disappointed. The soda brand has recently discontinued ...

ATLANTA, Sept. 24, 2024 /PRNewswire/ -- Today, leading advertising, marketing and technology partner, PureRed, announced it ...

Coca-Cola is discontinuing the production of its new Spiced flavor just six months after the soda hit shelves, marking the ...

This is because Reliance Consumer Products is launching its Campa range across new markets during the festive season. This ...

Reliance's Mukesh Ambani has revived the Campa Cola brand to challenge Coca-Cola and PepsiCo in India. By offering products ...

If you thought food pairings couldn’t get any more outlandish, think again. Coca-Cola and Oreo have taken their signature products – soda and sandwich cookies – and combined them to create ...

Join us in London on 1st October for IGD’s launch event – Evolving Category Management. Develop strategies to foster better retailer-supplier engagement, harness the future of automated data and AI ...

The picture itself is in development at Sony. Amazon.com, Warner Bros. Pictures While Coca-Cola was introduced in 1886, approximately 136 years ago, Cola Wars primarily takes place in the mid-1980s.

The more production lines, distribution avenues, marketing campaigns, promotions, and administrative costs that are devoted to Celsius, the bulkier the business becomes. For example, Celsius has $ ...