In its first digital film the fintech’s UPI app calls out rivals' weak rewards, offering real cashback instead of useless coupons. Can this bold move win over frustrated users?

The old English aphorism, ‘Seeing is believing’ holds true more than ever today as brands struggle to stay relevant. As the ...

They started Juleo in 2023 as a ‘trusted singles exclusive club’ in an attempt to provide a safe, trustworthy, ...

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The latest ad films and campaigns from Hero Cycles, Yippee Noodles, BigCash, and more in our weekly news roundup.

Leveraging the Crownit platform’s DIY approach, clients can select specific target demographics, such as age and gender, ...

Selvi’s experience is emblematic of Ujjivan’s broader strategy to empower India’s underserved population through financial ...

Carrying forward the momentum of the previous versions of ‘The call of the blue’, India Yamaha Motor (IYM) launched the ...

The CMO’s MO (modus operandi) shines the spotlight on some of India’s prominent chief marketing officers as they share their ...

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Cindy Gallop has spent years calling out the ad industry's darkest secret—systemic sexual harassment. Now, she’s fed up with ...

With 11% share of the total digital media industry, influencer marketing is exhibiting more than 20% annual growth, finds IMR ...